Mike Rothman

Having spent a bunch of time working in a marketing capacity for security vendors over the past decade, I've become rather jaded relative to positioning, differentiation, and trying to "create" a new category. OK, maybe I started a bit jaded, but seeing the hijinx many vendors use on a daily basis to convince customers to buy something doesn't help my general cynicism. That's why in my research efforts I always focus on the problem a typical end user organization needs to solve, not the problem the vendor's product addresses.

Today's malware is increasingly hard to clean up. It seems those persistent attackers we hear so much about leave behind a lot of persistent malware. Regardless of your malware clean-up processes, there remains a high likelihood of re-infection. In many cases the only way to rid a device from the kinds of malicious code we see is to re-image the device. Basically just start over again. Hopefully all the user data is backed-up and salvageable, so the only cost is time. A lot of time. But that's really the only way to ensure you won't see the same malware over and over again.